Multinational Corporation Specializing in Electricity Distribution
Primary Research
THE CHALLENGE:
A multinational corporation specializing in electricity distribution, automation management, and the production of installation components engaged Guidehouse Insights to test market messaging in advance of a major software launch.
THE APPROACH:
- Identified key target companies
- Interviewed C-level executives responsible for energy management
- Based on insights gained from the interviews, prepared analysis and recommendations related to the market messaging
THE RESULT: Guidehouse Insights’ analysis prompted the client to simplify and refine their market messaging in advance of the software launch.